Kate Talbot builds brand, content, and social strategy for more than a dozen venture funds — including Salesforce Ventures, Wing VC, Flybridge Capital, and Plexo Capital — and for the founders and executives building what comes next.
Who Kate works with
Engagements span the fund itself and its portfolio companies: brand and content programs for general partners, launch strategy for founders, and executive voice for the people LPs and customers need to trust. Based in San Francisco, working with teams nationwide.
Services
Every engagement is scoped to the moment: a launch, a raise, a rebrand, or an always-on content program. Strategy comes with the work itself, written, designed, and shipped for the platforms where your audience already is.
Proof
Selected engagements from Kate's venture and startup practice. Full case studies available on request.
Event marketing across pre-event, live, and post-event phases: content development, copy, visual design, and video assets shaped with advance access to pre-recorded event content.
60+ content pieces produced for a seamless, high-impact rollout. Partner insights and portfolio founders spotlighted in a visually compelling format. Influencer collaboration with comedian Alexis Gay to amplify pre-event buzz.
Social presence and thought leadership built with Flybridge's General Partners, including editing and launching the Community Playbook eBook with GP and Harvard Business School professor Jeff Bussgang at the height of the pandemic.
A viral Twitter campaign surfaced 200+ community-driven founders, fueling deal flow and targeted outreach. Multi-platform eBook launch across Medium, Twitter, and LinkedIn, amplified by industry leaders. Launched Jeff Bussgang's LinkedIn newsletter, Bussgang's Bullets, now at 25K+ followers and 15K+ subscribers, plus a high-impact LinkedIn Live with Instagram's Bailey Richardson. Engagement extended across XFactor, Graduate Syndicate, and The Community Fund.
Brand building with Founding Managing Partner Lo Toney through strategic social media and content marketing, positioning Lo as a leading voice on supporting the Black community during the summer of 2020.
"I Am a VC but Still a Black Man in America" went viral across Medium, LinkedIn, and Twitter, driving 1.1M+ Twitter impressions in 2020 and $20M+ in inbound LP interest, including Alphabet and the Ford Foundation, contributing to an above-target Fund II raise. Features in TechCrunch, Forbes, The Information, and CNBC led to Lo's appointment as a full-time CNBC Contributor. Named a LinkedIn Influencer in the Black Voices to Amplify initiative, his following grew from 5K to 123K+, with speaking engagements at Fortune Brainstorm Tech and the Milken Institute and recognition from the National Venture Capital Association's DE+I Impact Award.
Brought in for the launch of CoCounsel, one of the first legal AI products built with OpenAI. I shaped the brand's voice on Twitter and LinkedIn and developed the public voices of the CEO, COO, and co-founder through social media and content. Casetext was acquired by Thomson Reuters for $650 million.
"Kate brought in creative new ideas to level up my social media, especially on LinkedIn. She launched my newsletter, and helped grow my following to over 25,000, and got me on camera with video blogs about my Harvard Business School class. She is creative, fast, and a true partner."
Jeff Bussgang, General Partner, Flybridge
"I have met few people who are able to write as deftly and quickly as Kate. She approached every task thoughtfully and with a rare efficiency."
Camille Ricketts, Investor and Advisor
"I partnered with Kate to launch three products, and she knew how to scale, grow, and build beyond our wildest imagination - the downloads and visibility our apps got in the video content space were incredible. I really enjoyed working with her and valued her millennial insights into the digital economy."
Jim Long, Serial Entrepreneur and Investor
"Kate launched our shopping app with real creativity - Instagram vending machines stocked with influencer products, an immersive event with San Francisco's most influential voices, and focus groups that zeroed in on the female millennial and Gen Z audience. She turns a product launch into a moment."
Walter Haas, CPG CEO
Tell Kate where you are and where you're going, and get a straight answer on fit, scope, and timing.
Connect with Katekate@katetalbotmarketing.com · (415) 702-0426