Social Media Authority Applied to Expert Witness Work​​

 

I’ve worked with some of the most respected venture capital firms and global brands to shape how audiences understand social media, influencer marketing, and digital reputation. These same skills—explaining complex online dynamics clearly and credibly—are the foundation of my work as a social media expert witness in intellectual property, employment, advertising, and federal litigation.

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Representative Case Highlights

Salesforce Ventures — Cloud 100 Experience

• Partnered with Salesforce Ventures to amplify the annual Cloud 100 event through a multi-platform digital campaign.

• Produced 60+ content assets highlighting founders, portfolio companies, and venture partners.

• Drove visibility and credibility across Twitter and industry media.

Expert Witness Relevance: Demonstrates my ability to evaluate large-scale digital campaigns, influencer amplification, and content reach—skills I apply in litigation to assess social media evidence, advertising impact, and disclosure compliance.

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Flybridge — Community Playbook Launch

• Supported Flybridge GP Jeff Bussgang in launching The Community Playbook to founders nationwide.

• Directed launch strategy across Medium, Twitter, and LinkedIn, with influencer and community amplification.

• Resulted in new deal flow, 200+ engaged founders, and a newsletter growing to 25K subscribers.

Expert Witness Relevance: Highlights my expertise in digital distribution, audience growth, and influence—core questions in cases involving social media campaigns, platform impact, or online reputation.

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Plexo Capital — DEI Thought Leadership

• Partnered with Plexo Capital to elevate Lo Toney’s thought leadership on diversity, equity, and inclusion.

• Campaign generated 1.1M+ Twitter impressions, $20M+ in fundraising, and national media coverage.

• Positioned Lo Toney as a trusted voice across platforms.

Expert Witness Relevance: Demonstrates how digital content shapes public perception. In litigation, I bring this expertise to analyze how messaging spreads, how audiences respond, and whether online activity influences brand reputation, employee relations, or consumer trust.

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Expert Witness Application

These case studies illustrate the real-world authority I bring to expert witness work:

• Analyzing digital evidence from platforms like TikTok, Instagram, YouTube, Snapchat, and X.

• Assessing advertising and influencer practices against industry standards and FTC compliance.

• Explaining social media impact on audiences, brand perception, and reputation in plain, courtroom-ready language.

• Serving attorneys in San Francisco, California, and nationwide.

 

Learn more about my Expert Witness Services →

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Why Attorneys Work With Me

• Trusted by Industry Leaders: My expertise has guided top VCs, startups, and brands.

• Courtroom-Ready Clarity: I translate digital complexity into clear, credible testimony.

• Proven Nationwide Experience: Based in San Francisco, available for cases across the U.S. and worldwide

 

Frequently Asked Questions About My Case Studies & Expert Witness Work

Why are your venture capital case studies relevant to expert witness services?
The same expertise I used to design and analyze campaigns for leading venture capital firms—such as Salesforce Ventures, Flybridge, and Plexo Capital—applies directly in litigation. As a social media expert witness, I evaluate how digital content is created, distributed, and perceived, providing courts with insight into the real-world impact of social media evidence.

 

How do case studies strengthen your credibility as an expert witness?
Case studies demonstrate that I have been trusted at the highest levels of social media strategy by top-tier firms. This track record supports my credibility in court, where attorneys and judges rely on me to deliver independent, research-backed opinions on the role of social media in intellectual property, employment, and advertising disputes.

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Do you provide expert witness services only in California?
No. While I am based in San Francisco, California, I provide expert witness services nationwide. Attorneys across the U.S. retain me for declarations, depositions, mediation, and trial testimony involving social media, influencer marketing, and digital advertising evidence.