By now it's clear that Snapchat's reputation as the sexting tool for millennials is over. With over 150 million daily users, ephemeral and non-curated content has become the norm.
This how-to book includes eight in-depth case studies on best practices and effective Snapchat storytelling from: Airbnb, Virgin America, Stanford University, NPR, ShopStyle, Digital Strategist for Lil Wayne and Nicki Minaj, The Sundance Film Festival, and Vox Media
It also features a foreword from a top Silicon Valley venture capitalist who gleans insights on the future of digital marketing for the enterprise.
This is the most extensive guide to all things Snapchat. You will learn how to set up your account, use the platform efficiently, understand the intricacies and amass a digital following utilizing geofilters and influencers.
Snapchat is complicated and it doesn't have to be. Kate quickly explains how the platform works and provides business examples that give people an edge on their business when it comes to navigating a unique platform like Snapchat.
SOCIAL MEDIA DIRECTOR AT
We should call her the God-Mother of all things Snapchat. A comprehensive guide for new and experienced users
of the platform. Guaranteed to come away thinking about social media in a fresh way, whether it be to broaden your client base or tell your personal story through a whole new lens.
Kate Talbot has taken her years of social media marketing expertise, and her acknowledged thought-leadership in Snapchat marketing specifically, and produced this wonderful recipe book for corporate marketing professionals everywhere. I know you’re going to love this book as much as I did.
PARTNER AT ONSET VENTURES